Trial reportAlcoholism, clinical and experimental research2013
Alcohol marketing receptivity, marketing-specific cognitions, and underage binge drinking.
Trial report in Alcoholism, clinical and experimental research, 2013. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 62 papers, 3 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
62 citing papers in PubMed, 3 syntheses or guidelines pooled it, 100 citations in OpenAlex.
- I am what I am: A meta-analysis of the association between substance user identities and substance use-related outcomes.Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors · 2021Pooled it
- Alcohol Marketing and Adolescent and Young Adult Alcohol Use Behaviors: A Systematic Review of Cross-Sectional Studies.Journal of studies on alcohol and drugs. Supplement · 2020Pooled it
- Does Industry-Driven Alcohol Marketing Influence Adolescent Drinking Behaviour? A Systematic Review.Alcohol and alcoholism (Oxford, Oxfordshire) · 2017Pooled it
- Exposure to digital marketing enhances young adults' interest in energy drinks: An exploratory investigation.PloS one · 2017Trial
- Characterizing In Vivo Exposure to Alcohol Content in the Media: Media Platform, Engagement, and Associations With Attitudes.Alcohol, clinical & experimental research · 2026Article
- A Content Analysis of Alcohol Marketing on Instagram: Examining Its Contribution to an Australian Aquatic Alcogenic Environment.International journal of environmental research and public health · 2026Article
- Real-Time Exposure to Alcohol Content in Digital Media in Adolescents: Protocol for a Multiburst Ecological Momentary Assessment Study.JMIR research protocols · 2025Article
- 'I am a Drinker': A Content, Correlational, and Factor Analytic Study of Measures of Drinker Identity Among College Students.Substance use & misuse · 2025Article
- Too young to pour: the global crisis of underage alcohol use.Frontiers in public health · 2025Review
- Ecological Momentary Assessment of Alcohol Marketing Exposure, Alcohol Use, and Purchases Among University Students: Prospective Cohort Study.JMIR mHealth and uHealth · 2024Article
- A qualitative analysis of adolescents' perspectives on peer and influencer alcohol-related posts on social media.Drug and alcohol review · 2024Article
- Social influences on alcohol outcome expectancy development from childhood to young adulthood: A narrative review.Current addiction reports · 2023Article
- The nomological network of drinker identity: A scoping review.Addictive behaviors · 2023Article
- A New Perspective on "Drinking" Self: A Network Approach to Characterizing Drinking-Related Changes in Personality.Substance use & misuse · 2022Article
- Exposure to Television Alcohol Brand Appearances as Predictor of Adolescent Brand Affiliation and Drinking Behaviors.Journal of youth and adolescence · 2022Article
- Cyber-ethnography of cannabis marketing on social media.Substance abuse treatment, prevention, and policy · 2021Article
- Cannabis Marketing and Problematic Cannabis Use Among Adolescents.Journal of studies on alcohol and drugs · 2021Article
- Adolescents' Reactions to Adverts for Fast-Food and Confectionery Brands That are High in Fat, Salt, and/or Sugar (HFSS), and Possible Implications for Future Research and Regulation: Findings from a Cross-Sectional Survey of 11-19 Year Olds in the United Kingdom.International journal of environmental research and public health · 2020Article
- Psychological Processes Underlying Effects of Alcohol Marketing on Youth Drinking.Journal of studies on alcohol and drugs. Supplement · 2020Review
- Alcohol Marketing and Youth Drinking: Is There a Causal Relationship, and Why Does It Matter?Journal of studies on alcohol and drugs. Supplement · 2020Article
2 more citing papers are in PubMed but not listed here.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors at 4 institutions in 2 countries.
Funding
Abstract
backgroundExposure to alcohol marketing is prevalent and is associated with both initiation and progression of alcohol use in underage youth. The mechanism of influence is not well understood, however. This study tests a model that proposes alcohol-specific cognitions as mediators of the relation between alcohol marketing and problematic drinking among experimental underage drinkers.
methodsThis study describes a cross-sectional analysis of 1,734 U.S. 15- to 20-year-old underage drinkers, recruited for a national study of media and substance use. Subjects were queried about a number of alcohol marketing variables including TV time, Internet time, favorite alcohol ad, ownership of alcohol-branded merchandise (ABM), and exposure to alcohol brands in movies. The relation between these exposures and current (30-day) binge drinking was assessed, as were proposed mediators of this relation, including marketing-specific cognitions (drinker identity and favorite brand to drink), favorable alcohol expectancies, and alcohol norms. Paths were tested in a structural equation model that controlled for sociodemographics, personality, and peer drinking.
resultsAlmost one-third of this sample of ever drinkers had engaged in 30-day binge drinking. Correlations between mediators were all statistically significant (range 0.16 to 0.47), and all were significantly associated with binge drinking. Statistically significant mediation was found for the association between ABM ownership and binge drinking through both drinker identity and having a favorite brand to drink, which also mediated the path between movie brand exposure and binge drinking. Peer drinking and sensation seeking were associated with binge drinking in paths through all mediators.
conclusionsAssociations between alcohol marketing and binge drinking were mediated through marketing-specific cognitions that assess drinker identity and brand allegiance, cognitions that marketers aim to cultivate in the consumer.
Indexed as
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.