ArticlePublic health nutrition2013
Evaluation of food and beverage television advertising during children's viewing time in Spain using the UK nutrient profile model.
Article in Public health nutrition, 2013. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 17 papers.
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Who cites it
17 citing papers in PubMed.
- Differences in children's exposure to television advertising of unhealthy foods and beverages in Spain by socio-economic level.BMC public health · 2024Observational
- Cross-Sectional Evaluation of Food Items Preferred by Adolescents under the Influence of Television Advertisements.Journal of research in health sciences · 2021Article
- Breakfast Food Advertisements in Mediterranean Countries: Products' Sugar Content in the Adverts from 2015 to 2019.Children (Basel, Switzerland) · 2020Article
- Nutrient Composition of Foods Marketed to Children or Adolescents Sold in the Spanish Market: Are They Any Better?International journal of environmental research and public health · 2020Article
- The nutritional content of children's breakfast cereals: a cross-sectional analysis of New Zealand, Australia, the UK, Canada and the USA.Public health nutrition · 2020Article
- Nutritional quality of foods and non-alcoholic beverages advertised on Brazilian free-to-air television: a cross-sectional study.BMC public health · 2020Article
- Article
- The extent, nature, and nutritional quality of foods advertised to children in Lebanon: the first study to use the WHO nutrient profile model for the Eastern Mediterranean Region.Food & nutrition research · 2019Article
- Marketing techniques in television advertisements of food and drinks directed at children in Spain, 2012.International journal of public health · 2018Article
- Food advertising on Argentinean television: are ultra-processed foods in the lead?Public health nutrition · 2018Article
- Less healthy breakfast cereals are promoted more frequently in large supermarket chains in Canada.BMC public health · 2017Article
- The healthfulness and prominence of sugar in child-targeted breakfast cereals in Canada.Health promotion and chronic disease prevention in Canada : research, policy and practice · 2017Article
- School food environment: Quality and advertisement frequency of child-oriented packaged products within walking distance of public schools.Preventive medicine reports · 2017Article
- Pester power and its consequences: do European children's food purchasing requests relate to diet and weight outcomes?Public health nutrition · 2016Article
- Nutritional quality of foods and non-alcoholic beverages advertised on Mexican television according to three nutrient profile models.BMC public health · 2016Article
- Consumption of soft drinks and health-related quality of life in the adult population.European journal of clinical nutrition · 2015Article
- Obesogenic television food advertising to children in Malaysia: sociocultural variations.Global health action · 2014Article
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveTo evaluate the nutritional quality of products advertised on television (TV) during children’s viewing time in Spain, applying the UK nutrient profile model (UKNPM).
designWe recorded 80 h of four general TV station broadcasts during children’s time in May and June 2008, and identified all advertisements for foods and beverages. Nutritional information was obtained from the product labels or websites and from food composition tables. Each product was classified as healthy (e.g. gazpacho, a vegetable juice) or less healthy (e.g. potato crisp snacks) according to the UKNPM criteria.
settingFour free-of-charge TV channels in Spain: two national channels and two regional ones. SUBJECTS: TV commercials of food and beverages.
resultsA total of 486 commercials were broadcast for ninety-six different products, with a mean frequency of 5?1 advertisements per product. Some 61?5% of the ninety-six products were less healthy, and the percentage was higher for foods (74?1 %). All (100 %) of the breakfast cereals and 80% of the non-alcoholic drinks and soft drinks were less healthy. Of the total sample of commercials, 59?7% were for less healthy products, a percentage that rose to 71?2% during children’s reinforced protection viewing time.
conclusionsOver half the commercials were for less healthy products, a proportion that rose to over two-thirds during the hours of special protection for children. This suggests that applying the UKNPM to regulate food advertising during this slot would entail the withdrawal of most food commercials in Spain. TV advertising of products with low nutritional quality should be restricted.
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