ArticleJournal of oncology practice2012
Update on Direct-to-Consumer Marketing in Oncology.
Article in Journal of oncology practice, 2012. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
10 citing papers in PubMed.
- Patient Understanding of Oncology Clinical Trial Endpoints in Direct-to-Consumer Television Advertising.The oncologist · 2023Trial
- Potential spillover educational effects of cancer-related direct-to-consumer advertising on cancer patients' increased information seeking behaviors: results from a cohort study.Journal of cancer education : the official journal of the American Association for Cancer Education · 2014Trial
- Paging Dr. Google: Characterizing Direct-to-Consumer Digital Advertisements From Oncology Treatment Centers.Cureus · 2025Article
- Postgraduate training in Cancer Genetics-a cross-specialty survey exploring experience of clinicians in Ireland.Irish journal of medical science · 2022Article
- Quantitative Information on Oncology Prescription Drug Websites.Journal of cancer education : the official journal of the American Association for Cancer Education · 2018Article
- Medical Oncologists' Experiences in Using Genomic Testing for Lung and Colorectal Cancer Care.Journal of oncology practice · 2017Article
- Marketing of personalized cancer care on the web: an analysis of Internet websites.Journal of the National Cancer Institute · 2015Article
- A Study of the Frequency and Social Determinants of Exposure to Cancer-Related Direct-to-Consumer Advertising Among Breast, Prostate, and Colorectal Cancer Patients.Health communication · 2015Article
- What are cancer centers advertising to the public?: a content analysis.Annals of internal medicine · 2014Article
- Impact of direct-to-consumer genetic testing.Journal of oncology practice · 2012Article
Corrections and comments
- Commented on by
Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Although the frequency of direct-to-consumer health care advertising has dramatically increased since the advent of Internet marketing, its unregulated nature can pose risks to patients with cancer.
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.