Evidence map›Paper›PMID 23066900›Full record

ArticleJournal of health communication2012

Campaigns and cliques: variations in effectiveness of an antismoking campaign as a function of adolescent peer group identity.

Meghan Bridgid Moran, Sheila T Murphy, Steve Sussman

Abstract readEvaluation Study
In one paragraph

Article in Journal of health communication, 2012. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.

0numbers the graph read from it
0cells of the map it votes in
8citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

8 citing papers in PubMed.

  1. Trial
  2. Reach, Receptivity, And Beliefs Associated With theAmerican journal of health promotion : AJHP · 2022
    Article
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

3 authors.

Meghan Bridgid MoranSchool of Communication , San Diego State University, San Diego, California 92182, USA. mmoran@mail.sdsu.edu
Sheila T Murphy
Steve Sussman

Funding

Unjust Targeting: How Marketing Features Impact Consumer Response and Tobacco UseK01DA037903 · NIDA · SAN DIEGO STATE UNIVERSITY · PI MORAN, MEGHAN BRIDGID · 2014 to 2018
$725k
NIDA NIH HHS K01 DA037903
6 · The paper itself

Abstract

Identity-based strategies have been suggested as a way to promote healthy behaviors when traditional approaches fall short. The truth® campaign, designed to reduce smoking in adolescents, is an example of a campaign that uses such a strategy to reach youth described as being outside the mainstream. This article examines the effectiveness of this strategy in promoting antitobacco company beliefs among youth. Survey data from 224 adolescents between 14 and 15 years of age were used to examine whether the truth® campaign was more or less effective at reaching and promoting antitobacco company beliefs among youth who identify with nonmainstream crowds (deviants and counterculture) versus those who identify with mainstream crowds (elites and academics). Analyses revealed that adolescents who identified as deviants and counterculture were more likely to have been persuaded by the truth® campaign. Social identity theory is used as a theoretical framework to understand these effects and to make recommendations for future health campaigns.

Indexed as

Peer GroupSmoking PreventionSocial IdentificationAdolescentAdolescent BehaviorFemaleHealth PromotionHumansMaleProgram EvaluationPsychological TheorySmoking

Identifiers

PMID23066900
PMCPMC4189779

What OpenQuestion holds

Textmetadata
LicenceTDM
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.