Trial reportBMC public health2012
The potential impact of plain packaging of cigarette products among Brazilian young women: an experimental study.
Trial report in BMC public health, 2012. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 33 papers, 4 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
33 citing papers in PubMed, 4 syntheses or guidelines pooled it, 58 citations in OpenAlex.
- Impact of non-menthol flavours in tobacco products on perceptions and use among youth, young adults and adults: a systematic review.Tobacco control · 2017Pooled it
- Tobacco packaging design for reducing tobacco use.The Cochrane database of systematic reviews · 2017Pooled it
- Pooled it
- Systematic review of the effect of pictorial warnings on cigarette packages in smoking behavior.American journal of public health · 2014Pooled it
- Standardised snus packaging reduces brand differentiation: a web-based between-subject experiment.BMC public health · 2019Trial
- Perceptions of plain packaging and health warning labels for cannabis among young adults: findings from an experimental study.BMC public health · 2018Trial
- Influence of premium versus value brand names on the smoking experience in a plain packaging environment: an experimental study.BMJ open · 2017Trial
- Association of fully branded, standardized packaging and limited flavor and brand descriptors of e-liquids with interest in trying products among youths in Great Britain.Addiction (Abingdon, England) · 2025Article
- An analysis of flavor descriptors on tobacco products in the Philippines: Regulatory implications and lessons for low- and middle-income countries.Globalization and health · 2024Article
- Straw cigarette branding: misleading descriptors and a new Marlboro man.Tobacco control · 2023Article
- Will plain packaging of cigarettes achieve the expected? Perceptions among medical students.Tobacco induced diseases · 2022Article
- Youth perceptions of Brand variant names on standardised cigarette packs, and responses to replacing these with numbers: a focus group study in Britain.Drugs (Abingdon, England) · 2022Article
- "It's all About the Colors:" How do Mexico City Youth Perceive Cigarette Pack Design.International journal of public health · 2021Article
- Article
- Assessing cigarette packaging and labelling policy effects on early adolescents: results from a discrete choice experiment.Tobacco control · 2020Article
- The Response of Young Adult Smokers and Nonsmokers in the United Kingdom to Dissuasive Cigarettes: An Online Survey.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2019Article
- Adolescent's Perception about the Introduction of New Cigarette Packaging and Plain Packaging of Cigarette Packs: A Qualitative Study.Indian journal of community medicine : official publication of Indian Association of Preventive & Social Medicine · 2018Article
- Article
- Cigarette flavors, package shape, and cigarette brand perceptions: an experiment among young Brazilian women.Revista panamericana de salud publica = Pan American journal of public health · 2018Article
- Perceptions of branded and plain cigarette packaging among Mexican youth.Health promotion international · 2017Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors at 2 institutions in 3 countries.
Funding
Abstract
backgroundTobacco use is responsible for 5.4 million deaths every year worldwide and is a leading cause of preventable death. The burden of these deaths is rapidly shifting to low and middle-income countries, such as Brazil. Brazil has prohibited most forms of tobacco advertising; however, the cigarette pack remains a primary source of marketing. The current study examined how tobacco packaging influences brand appeal and perceptions of health risk among young women in Brazil.
methodsA between-subjects experiment was conducted in which 640 Brazilian women aged 16-26 participated in an online survey. Participants were randomized to view 10 cigarette packages according to one of three experimental conditions: standard branded packages, the same packs without brand imagery ("plain packaging"), or the same packs without brand imagery or descriptors (e.g., flavors). Participants rated packages on perceived appeal, taste, health risk, smoothness, and smoker attributes. Finally, participants were shown a range of branded and plain packs from which they could select one as a free gift, which constituted a behavioral measure of appeal.
resultsBranded packs were rated as significantly more appealing, better tasting, and smoother on the throat than plain packs. Branded packs were also associated with a greater number of positive smoker attributes including style and sophistication, and were perceived as more likely to be smoked by females than the plain packs. Removing descriptors from the plain packs further decreased the ratings of appeal, taste and smoothness, and also reduced associations with positive attributes. In the pack offer, participants were three times more likely to select branded packs than plain packs.
conclusionsPlain packaging and removal of descriptors may reduce the appeal of smoking for youth and young adults, and consequently reduce smoking susceptibility. Overall, the findings provide support for plain packaging regulations, such as those in Australia.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.