ArticleJournal of health communication2012
Corporate image and public health: an analysis of the Philip Morris, Kraft, and Nestlé websites.
Article in Journal of health communication, 2012. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
9 citing papers in PubMed.
- Article
- Interactions Between Nutrition Professionals and Industry: A Scoping Review.International journal of health policy and management · 2023Article
- Cigarette Packs With URLs Leading to Tobacco Company Websites: Content Analysis.Journal of medical Internet research · 2020Article
- The politics of voluntary self-regulation: insights from the development and promotion of the Australian Beverages Council'sPublic health nutrition · 2020Article
- Big Food's Ambivalence: Seeking Profit and Responsibility for Health.American journal of public health · 2017Article
- Curating Employee Ethics: Self-Glory Amidst Slow Violence at The China Tobacco Museum.Medical anthropology · 2017Article
- Shared vision, shared vulnerability: A content analysis of corporate social responsibility information on tobacco industry websites.Preventive medicine · 2016Article
- Global prevention and control of NCDs: Limitations of the standard approach.Journal of public health policy · 2015Article
- "What Is Our Story?" Philip Morris's Changing Corporate Narrative.American journal of public health · 2015Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
1 author.
Funding
Abstract
Companies need to maintain a good reputation to do business; however, companies in the infant formula, tobacco, and processed food industries have been identified as promoting disease. Such companies use their websites as a means of promulgating a positive public image, thereby potentially reducing the effectiveness of public health campaigns against the problems they perpetuate. The author examined documents from the websites of Philip Morris, Kraft, and Nestlé for issue framing and analyzed them using Benoit's typology of corporate image repair strategies. All three companies defined the problems they were addressing strategically, minimizing their own responsibility and the consequences of their actions. They proposed solutions that were actions to be taken by others. They also associated themselves with public health organizations. Health advocates should recognize industry attempts to use relationships with health organizations as strategic image repair and reject industry efforts to position themselves as stakeholders in public health problems. Denormalizing industries that are disease vectors, not just their products, may be critical in realizing positive change.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.