ArticleAddiction (Abingdon, England)2012
Alcohol brand appearances in US popular music.
Article in Addiction (Abingdon, England), 2012. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 18 papers.
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Who cites it
18 citing papers in PubMed.
- Characterizing In Vivo Exposure to Alcohol Content in the Media: Media Platform, Engagement, and Associations With Attitudes.Alcohol, clinical & experimental research · 2026Article
- Development of the lyrics-based deep learning algorithm for identifying alcohol-related words (LYDIA).Alcohol and alcoholism (Oxford, Oxfordshire) · 2024Article
- Comparing the Prevalence of Alcohol, Combustible and Electronic Cigarettes, Hookah, and Marijuana, in Music Videos across 6 Genres of Popular Music from 2014-2020.Substance use & misuse · 2022Article
- 30+ years of media analysis of relevance to chronic disease: a scoping review.BMC public health · 2020Article
- Combustible and Electronic Tobacco and Marijuana Products in Hip-Hop Music Videos, 2013-2017.JAMA internal medicine · 2018Article
- Impact of exposure to alcohol marketing and subsequent drinking patterns among youth and young adults.The Cochrane database of systematic reviews · 2018Article
- Portrayal of Alcohol Brands Popular Among Underage Youth on YouTube: A Content Analysis.Journal of studies on alcohol and drugs · 2017Article
- Article
- Brand preferences of underage drinkers who report alcohol-related fights and injuries.Substance use & misuse · 2015Article
- Portrayal of alcohol intoxication on YouTube.Alcoholism, clinical and experimental research · 2015Article
- Patterns of media use and alcohol brand consumption among underage drinking youth in the United States.Journal of health communication · 2015Article
- Alcohol marketing and underage drinking: time to get real.Alcoholism, clinical and experimental research · 2014Article
- A comparison between brand-specific and traditional alcohol surveillance methods to assess underage drinkers' reported alcohol use.The American journal of drug and alcohol abuse · 2014Article
- Receptivity to and recall of alcohol brand appearances in U.S. popular music and alcohol-related behaviors.Alcoholism, clinical and experimental research · 2014Article
- Alcohol brand references in U.S. popular music, 2009-2011.Substance use & misuse · 2013Article
- Dying to be famous: retrospective cohort study of rock and pop star mortality and its association with adverse childhood experiences.BMJ open · 2012Article
- Brands matter: Major findings from the Alcohol Brand Research Among Underage Drinkers (ABRAND) project.Addiction research & theoryArticle
- The relationships between alcohol source, autonomy in brand selection, and brand preference among youth in the USA.Alcohol and alcoholism (Oxford, Oxfordshire)Article
Corrections and comments
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Authors and funding
4 authors.
Funding
Abstract
aimsThe average US adolescent is exposed to 34 references to alcohol in popular music daily. Although brand recognition is an independent, potent risk factor for alcohol outcomes among adolescents, alcohol brand appearances in popular music have not been assessed systematically. We aimed to determine the prevalence of and contextual elements associated with alcohol brand appearances in US popular music.
designQualitative content analysis.
settingWe used Billboard Magazine to identify songs to which US adolescents were most exposed in 2005-07. For each of the 793 songs, two trained coders analyzed independently the lyrics of each song for references to alcohol and alcohol brand appearances. Subsequent in-depth assessments utilized Atlas.ti to determine contextual factors associated with each of the alcohol brand appearances. MEASUREMENTS: Our final code book contained 27 relevant codes representing six categories: alcohol types, consequences, emotional states, activities, status and objects.
findingsAverage inter-rater reliability was high (κ = 0.80), and all differences were easily adjudicated. Of the 793 songs in our sample, 169 (21.3%) referred explicitly to alcohol, and of those, 41 (24.3%) contained an alcohol brand appearance. Consequences associated with alcohol were more often positive than negative (41.5% versus 17.1%, P < 0.001). Alcohol brand appearances were associated commonly with wealth (63.4%), sex (58.5%), luxury objects (51.2%), partying (48.8%), other drugs (43.9%) and vehicles (39.0%).
conclusionsOne in five songs sampled from US popular music had explicit references to alcohol, and one-quarter of these mentioned a specific alcohol brand. These alcohol brand appearances are associated commonly with a luxury life-style characterized by wealth, sex, partying and other drugs.
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