ArticleTobacco control2013
Is snus the same as dip? Smokers' perceptions of new smokeless tobacco advertising.
Article in Tobacco control, 2013. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 32 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
32 citing papers in PubMed.
- Mobile Text Messaging for Tobacco Risk Communication Among Young Adult Community College Students: Randomized Trial of Project Debunk.JMIR mHealth and uHealth · 2021Trial
- Trial
- The Impact of Smokeless Tobacco Risk Information on Smokers' Risk Perceptions and Use Intentions: A News Media Experiment.Health communication · 2019Trial
- A longitudinal, naturalistic study of U.S. smokers' trial and adoption of snus.Addictive behaviors · 2016Trial
- Testing messages to reduce smokers' openness to using novel smokeless tobacco products.Tobacco control · 2014Trial
- Scaring the snus out of smokers: testing effects of fear, threat, and efficacy on smokers' acceptance of novel smokeless tobacco products.Health communication · 2014Trial
- Nicotiana tabacum: From a Beneficial Plant to Harmful Products-A Comprehensive Review of Smokeless Tobacco and Its Adverse Health Effects.TheScientificWorldJournal · 2026Review
- Perceptions and Discussions of Snus on Twitter: Observational Study.JMIR medical informatics · 2022Article
- Representations of Psychoactive Drugs' Use in Mass Culture and Their Impact on Audiences.International journal of environmental research and public health · 2021Review
- Mobile Phone Text Messaging for Tobacco Risk Communication Among Young Adult Community College Students: Protocol and Baseline Overview for a Randomized Controlled Trial.JMIR research protocols · 2018Article
- Factors contributing to nass consumption among Iranian Turkmen: A qualitative study.Tobacco induced diseases · 2018Article
- Prevalence and Factors Associated with Smokeless Tobacco Use, 2014-2016.American journal of health behavior · 2017Article
- Do Emotions Spark Interest in Alternative Tobacco Products?Health education & behavior : the official publication of the Society for Public Health Education · 2017Article
- Beyond the brotherhood: Skoal Bandits' role in the evolution of marketing moist smokeless tobacco pouches.Tobacco induced diseases · 2017Article
- Perceptions of harm and addiction of snus: An exploratory study.Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors · 2016Article
- Interviews with smokers about smokeless tobacco products, risk messages and news articles.Tobacco control · 2016Article
- Application of the Smokeless Tobacco Expectancies Questionnaire to Snus.American journal of health behavior · 2016Article
- Validation of a Measure of Normative Beliefs About Smokeless Tobacco Use.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2016Article
- Toxicity of Smokeless Tobacco Extract after 184-Day Repeated Oral Administration in Rats.International journal of environmental research and public health · 2016Article
- Use of electronic nicotine delivery systems and other tobacco products among USA adults, 2014: results from a national survey.International journal of public health · 2016Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
Abstract
backgroundSince 2006, leading US cigarette companies have been promoting new snus products as line extensions of popular cigarette brands. These promotional efforts include direct mail marketing to consumers on cigarette company mailing lists. This study examines smokers' reactions to this advertising and perceptions of the new snus products.
methodsEight focus groups (n=65 participants) were conducted in San Francisco and Los Angeles in 2010 with smokers who received tobacco direct mail advertising. The focus group discussions assessed smokers' perceptions of the new snus products. Focus group videos were transcribed and coded using Transana software to identify common themes.
resultsMost participants were aware of snus advertising and many had tried free samples. Most were aware that snus was supposed to be 'different' from traditional chewing tobacco but consistently did not know why. Participants willing to try snus still identified strongly as smokers, and for some participants, trying snus reinforced their preference for smoking. Snus' major benefits were use in smoke-free environments and avoiding social stigma related to secondhand smoke. Participants were sceptical of the idea that snus was safer than cigarettes and did not see it as an acceptable substitute for cigarettes or as a cessation aid.
conclusionsSmokers repeated some messages featured in early snus advertising. Snus was not seen as an acceptable substitute for smoking or way to quit cigarettes. Current smoker responses to snus advertising are not consistent with harm reduction.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.