Evidence map›Paper›PMID 21805161›Full record

ArticleEuropean journal of clinical pharmacology2012

Knowledge levels of pharmaceutical sales representatives in pain therapy: a descriptive questionnaire-based study.

Christoph L Lassen, Kirstin Fragemann, Tobias Klier, Nicole Meyer, Bernhard M Graf, Christoph H R Wiese

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Article in European journal of clinical pharmacology, 2012. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

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5 · Who and what money

Authors and funding

6 authors.

Christoph L LassenDepartment of Anaesthesiology, Pain Center, University Hospital Regensburg, Franz-Josef-Strauss-Allee 11, 93051 Regensburg, Germany. christoph.lassen@klinik.uni-regensburg.de
Kirstin Fragemann
Tobias Klier
Nicole Meyer
Bernhard M Graf
Christoph H R Wiese

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

purposePain is a common physiological reaction. The development and sale of medication against pain is a main focus of pharmaceutical companies, with total sales of prescription analgesics amounting to US$50 billion in 2009. In this market, advertising is necessary. One way to market both new and old drugs is through direct physician-to-pharmaceutical sales representative (PSR) contact. PSRs see themselves ideally as equal partners to the physicians they advise, thereby setting high standards for themselves. In this setting, PSRs should therefore have an adequate knowledge of pain therapy. The aim of this study was to evaluate whether these standards can be met by PSRs working in the area of pain medicine in terms of their level of education and knowledge of pain topics.

methodsWe distributed 114 questionnaires that were divided into demographic and knowledge sections. Of these, 90 questionnaires (79%) were returned completed. Since there is no complete list of PSRs working in pain medicine in Germany, we could not draw a representative sample for our study.

resultsWe collected general demographic data on PSRs as well as on their educational backgrounds. Analysis of the completed questionnaires revealed that there was a high requirement for PSRs to acquire further education in pain therapy. In the knowledge section, PSRs were asked to rate a total of 70 statements on pain therapy as to whether they were true or false. The mean total of correctly rated statements was 48 (69%).

conclusionsBased on the results, we conclude that most PSRs do not meet their ideal high standards of being equal partners to the specialist physicians they visit. More education is needed to achieve this goal.

Indexed as

Health Knowledge, Attitudes, PracticeAdultAnalgesicsDrug IndustryFemaleHumansMaleMarketingMiddle AgedPainPhysiciansProfessional CompetenceStudents, MedicalSurveys and QuestionnairesYoung AdultAnalgesics

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.