ArticleMen and masculinities2011
Enticing the New Lad: Masculinity as a Product of Consumption in Tobacco Industry-Developed Lifestyle Magazines.
Article in Men and masculinities, 2011. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 16 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
16 citing papers in PubMed.
- Global, regional, and national burden of cardiovascular diseases attributable to secondhand smoke, 1990-2021.Frontiers in public health · 2025Article
- A taste of Nordic freedom: The problematic marketing of nicotine pouches in the United Kingdom.Nordisk alkohol- & narkotikatidskrift : NAT · 2024Article
- 'No-Barriers' tobacco product? Selling smokeless tobacco to women, people of colour and the LGBTQ+ community in the USA.Tobacco control · 2023Article
- Prevalence and factors associated with tobacco use among beneficiaries attending the youth mental health promotion clinics (Yuvaspandana Kendra) in India: A case-record analysis.Tobacco prevention & cessation · 2022Article
- Sex-disaggregated data matters: tracking the impact of COVID-19 on the health of women and men.Economia politica (Bologna, Italy) · 2022Article
- COVID-19 and the gendered markets of people and products: explaining inequalities in infections and deaths.Revue canadienne d'etudes du developpement = Canadian journal of development studies · 2021Article
- The state of diet-related NCD policies in Afghanistan, Bangladesh, Nepal, Pakistan, Tunisia and Vietnam: a comparative assessment that introduces a 'policy cube' approach.Health policy and planning · 2020Article
- Tobacco use among lesbian, gay, bisexual and transgender young adults varies by sexual and gender identity.Drug and alcohol dependence · 2019Article
- English on cigarette packs from six non-Anglophone low- and middle-income countries.International journal of public health · 2018Article
- Attitudes toward Tobacco, Alcohol, and Non-Alcoholic Beverage Advertisement Themes among Adolescent Boys.Substance use & misuse · 2018Article
- A scoping review of men, masculinities, and smoking behavior: The importance of settings.Global health action · 2018Article
- Reducing Cancer and Cancer Disparities: Lessons From a Youth-Generated Diabetes Prevention Campaign.American journal of preventive medicine · 2017Article
- Bars, Nightclubs, and Cancer Prevention: New Approaches to Reduce Young Adult Cigarette Smoking.American journal of preventive medicine · 2017Article
- Booze and butts: A content analysis of the presence of alcohol in tobacco industry's lifestyle magazines.Addictive behaviors reports · 2016Article
- Gender, smoking and tobacco reduction and cessation: a scoping review.International journal for equity in health · 2014Article
- Factors influencing smokeless tobacco use in rural Ohio Appalachia.Journal of community health · 2012Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors.
Funding
Abstract
We demonstrate how an industry promoted and defined masculinity as a product of consumption. We analyze previously-secret tobacco industry documents and the content of two tobacco industry-produced magazines, Unlimited (from Philip Morris, makers of Marlboro) and Real Edge (from Brown & Williamson, makers of Lucky Strike), which were distributed to millions of young adult men from the late 1990s and early 2000s to promote their tobacco brands. We find that Unlimited and Real Edge exhibited similar themes previously reported to typify "new lad" magazines, but with risky behaviors in the forefront. We build upon the existing masculinity literature by providing insight into how corporations study and interpret cultural constructions of masculinity, and then use masculinity as both a vehicle and a product of consumption.
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.