ArticleAmerican journal of public health2011
Evaluation of a social marketing campaign to support Mexico City's comprehensive smoke-free law.
Article in American journal of public health, 2011. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 27 papers, 1 of them a synthesis that pooled it.
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Who cites it
27 citing papers in PubMed, 1 synthesis or guideline pooled it, 79 citations in OpenAlex.
- How people think about the chemicals in cigarette smoke: a systematic review.Journal of behavioral medicine · 2017Pooled it
- Effects of cigarette package colors and warning labels on marlboro smokers' risk beliefs, product appraisals, and smoking behavior: a randomized trial.BMC public health · 2023Trial
- Messaging about very low nicotine cigarettes (VLNCs) to influence policy attitudes, harm perceptions and smoking motivations: a discrete choice experiment.Tobacco control · 2024Article
- Effectiveness of a Social Marketing Mix Intervention on Changing the Smoking Behavior of Santri in Traditional Islamic Boarding Schools in Indonesia.Journal of preventive medicine and public health = Yebang Uihakhoe chi · 2022Article
- A quantitative test of the face validity of behavior-change messages based on the Brazilian Dietary Guidelines.Nutrition journal · 2021Article
- Smokers' and Nonsmokers' Receptivity to Smoke-Free Policies and Pro- and Anti-Policy Messaging in Armenia and Georgia.International journal of environmental research and public health · 2020Article
- PhenX: Environment measures for Tobacco Regulatory Research.Tobacco control · 2020Article
- The impact and relevance of tobacco control research in low-and middle-income countries globally and to the US.Addictive behaviors · 2018Review
- Which types of anti-smoking television advertisements work better in Taiwan?Health promotion international · 2018Article
- Attitudes towards Potential New Tobacco Control Regulations among U.S. Adults.International journal of environmental research and public health · 2018Article
- Attitudes Toward FDA Regulation of Newly Deemed Tobacco Products.Tobacco regulatory science · 2017Article
- Perceptions of branded and plain cigarette packaging among Mexican youth.Health promotion international · 2017Article
- Mexico SimSmoke: how changes in tobacco control policies would impact smoking prevalence and smoking attributable deaths in Mexico.Global public health · 2017Article
- Examining Implementation of Tobacco Control Policy at the District Level: A Case Study Analysis from a High Burden State in India.Advances in preventive medicine · 2016Article
- Evaluating Public Health Interventions: 1. Examples, Definitions, and a Personal Note.American journal of public health · 2016Article
- Impact of the 'Giving Cigarettes is Giving Harm' campaign on knowledge and attitudes of Chinese smokers.Tobacco control · 2015Article
- The U.S. National Tips From Former Smokers Antismoking Campaign: Promoting Awareness of Smoking-Related Risks, Cessation Resources, and Cessation Behaviors.Health education & behavior : the official publication of the Society for Public Health Education · 2015Article
- Antismoking mass media campaigns and support for smoke-free environments, Mobile County, Alabama, 2011-2012.Preventing chronic disease · 2014Article
- Associations between tobacco control policy awareness, social acceptability of smoking and smoking cessation. Findings from the International Tobacco Control (ITC) Europe Surveys.Health education research · 2014Article
- Complete home smoking bans and antitobacco contingencies: a natural experiment.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2014Article
Corrections and comments
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Authors and funding
6 authors at 3 institutions in 2 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectivesWe aimed to assess the level of awareness and impact of a social marketing campaign to promote Mexico City's 2008 comprehensive smoke-free law.
methodsFour months after the smoke-free law was implemented but before the campaign launch, we collected data from a population-based, random sample of 961 inhabitants of Mexico City. We analyzed data from 786 respondents who completed follow-up at the end of the campaign to determine campaign exposure and the association between campaign exposure and changes in campaign-targeted knowledge and attitudes.
resultsRecall of any of the 5 campaign materials was 69%, with a uniform distribution of exposure to 1, 2, and 3 or more campaign materials (25%, 25%, and 19%, respectively). Exposure to a greater number of campaign materials was associated in a monotonic relation with campaign-targeted knowledge of ammonia and arsenic in cigarette smoke. In models assessing support for, perceived benefits of, and perceived right to smoke-free places, campaign exposure accounted for a positive change in half of the indicators within each of these domains.
conclusionsSocial marketing campaigns can reinforce knowledge and attitudes that favor smoke-free laws, thereby helping to establish smoke-free norms.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.