Evidence map›Paper›PMID 20933263›Full record

ReviewLancet (London, England)2010

Use of mass media campaigns to change health behaviour.

Melanie A Wakefield, Barbara Loken, Robert C Hornik

Registry-linked trialAbstract readReview
PubMed Full text at PMC Publisher
In one paragraph

Review in Lancet (London, England), 2010. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT05118373 (Evaluation of a Generic Behavioural Change Campaign for COVID-19 Prevention in Zambia), which is not on this map. Cited by 863 papers, 6 of them syntheses that pooled it.

0numbers the graph read from it
0cells of the map it votes in
863citing papers in PubMed, 6 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

NCT05118373 nacompletednot on this mapstarted 2021, after this paper: background citation

Evaluation of a Generic Behavioural Change Campaign for COVID-19 Prevention in Zambia

TypeinterventionalSponsorCentre for Infectious Disease Research in ZambiaRan2021 to 2021Enrolled2,004ConditionsEvaluation StudyArmsBEHAVIOURAL CHANGE CAMPAIGN FOR COVID-19 PREVENTION IN ZAMBIA
3 · Its place in the literature

Who cites it

863 citing papers in PubMed, 6 syntheses or guidelines pooled it.

  1. Pooled it
  2. Pooled it
  3. Pooled it
  4. The Japanese Society of Hypertension Guidelines for the management of elevated blood pressure and hypertension 2025 (JSH2025).Hypertension research : official journal of the Japanese Society of Hypertension · 2026
    Guideline
  5. Pooled it
  6. Pooled it
  7. Trial
  8. Trial
  9. Does Messaging for Reducing Breast Cancer Overscreening in Older Women Have Differential Responses among Medical Minimizers and Maximizers?Medical decision making : an international journal of the Society for Medical Decision Making · 2026
    Trial
  10. Trial
  11. Trial
  12. Trial
  13. Trial
  14. Trial
  15. Trial
  16. Trial
  17. Trial
  18. Trial
  19. Trial
  20. Trial

803 more citing papers are in PubMed but not listed here.

4 · The record

Corrections and comments

5 · Who and what money

Authors and funding

3 authors.

Melanie A WakefieldCentre for Behavioural Research in Cancer, Cancer Council Victoria, Carlton, Australia. melanie.wakefield@cancervic.org.au
Barbara Loken
Robert C Hornik

Funding

Training / Career DevelopmentP20CA095856 · NCI · UNIVERSITY OF PENNSYLVANIA · PI HORNIK, ROBERT C. · 2008 to 2012
$8.7M
NCI NIH HHS P20 CA095856NCI NIH HHS P20-CA095856-06
6 · The paper itself

Abstract

Mass media campaigns are widely used to expose high proportions of large populations to messages through routine uses of existing media, such as television, radio, and newspapers. Exposure to such messages is, therefore, generally passive. Such campaigns are frequently competing with factors, such as pervasive product marketing, powerful social norms, and behaviours driven by addiction or habit. In this Review we discuss the outcomes of mass media campaigns in the context of various health-risk behaviours (eg, use of tobacco, alcohol, and other drugs, heart disease risk factors, sex-related behaviours, road safety, cancer screening and prevention, child survival, and organ or blood donation). We conclude that mass media campaigns can produce positive changes or prevent negative changes in health-related behaviours across large populations. We assess what contributes to these outcomes, such as concurrent availability of required services and products, availability of community-based programmes, and policies that support behaviour change. Finally, we propose areas for improvement, such as investment in longer better-funded campaigns to achieve adequate population exposure to media messages.

Indexed as

Health BehaviorHealth PromotionMass MediaAdolescentChildHealth EducationHumans

Identifiers

PMID20933263
PMCPMC4248563

What OpenQuestion holds

Textmetadata
LicenceTDM
Read underepoch 390

Registered trials

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.