ReviewHarvard review of psychiatry
Defining neuromarketing: practices and professional challenges.
Review in Harvard review of psychiatry. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 26 papers, 2 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
26 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Neuromarketing and the gaming consumer: a systematic review of attention, emotion, and memory in player engagement and retention.Frontiers in neuroergonomics · 2026Pooled it
- Beyond Technologies of Electroencephalography-Based Brain-Computer Interfaces: A Systematic Review From Commercial and Ethical Aspects.Frontiers in neuroscience · 2020Pooled it
- The Neuroscience of Marketing: Noninvasive Neuromarketing Methods for Understanding Consumer Choice and Priorities.F1000Research · 2025Review
- A Bibliometric Analysis of the Trends and Impact of Neuromarketing Research: Peering Into the Consumer Brain.Cureus · 2024Review
- Consumer Visual and Affective Bias for Soothing Dolls.International journal of environmental research and public health · 2023Article
- Unraveling neural pathways of political engagement: bridging neuromarketing and political science for understanding voter behavior and political leader perception.Frontiers in human neuroscience · 2023Article
- How Does the Implicit Awareness of Consumers Influence the Effectiveness of Public Service Announcements? A Functional Near-Infrared Spectroscopy Study.Frontiers in psychology · 2022Article
- How does price variance among purchase channels affect consumers' cognitive process when shopping online?Frontiers in psychology · 2022Article
- Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010-2021.Frontiers in psychology · 2022Article
- Neurogastronomy as a Tool for Evaluating Emotions and Visual Preferences of Selected Food Served in Different Ways.Foods (Basel, Switzerland) · 2021Article
- Choice Hygiene for "Consumer Neuroscientists"? Ethical Considerations and Proposals for Future Endeavours.Frontiers in neuroscience · 2021Review
- What Can Neuromarketing Tell Us about Food Packaging?Foods (Basel, Switzerland) · 2020Article
- Situation of Neuromarketing Consulting in Spain.Frontiers in psychology · 2020Article
- Neuromarketing as an Emotional Connection Tool Between Organizations and Audiences in Social Networks. A Theoretical Review.Frontiers in psychology · 2020Review
- Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research.Frontiers in neuroscience · 2020Review
- Virtual Reality in Marketing: A Framework, Review, and Research Agenda.Frontiers in psychology · 2019Review
- Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends.Computational intelligence and neuroscience · 2019Review
- Frontal Brain Asymmetry and Willingness to Pay.Frontiers in neuroscience · 2018Article
- Article
- Invited Frontiers Commentary. Tier Climbing Article: Redefining Neuromarketing as an Integrated Science of Influence.Frontiers in neuroscience · 2017Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
Abstract
Neuromarketing has recently generated controversies concerning the involvement of medical professionals, and many key questions remain-ones that have potentially important implications for the field of psychiatry. Conflicting definitions of neuromarketing have been proposed, and little is known about the actual practices of companies, physicians, and scientists involved in its practice. This article reviews the history of neuromarketing and uses an exploratory survey of neuromarketing Web sites to illustrate ethical issues raised by this new field. Neuromarketing, as currently practiced, is heterogeneous, as companies are offering a variety of technologies. Many companies employ academicians and professionals, but few list their clients or fees. Media coverage of neuromarketing appears disproportionately high compared to the paucity of peer-reviewed reports in the field. Companies may be making premature claims about the power of neuroscience to predict consumer behavior. Overall, neuromarketing has important implications for academic-industrial partnerships, the responsible conduct of research, and the public understanding of the brain. We explore these themes to uncover issues relevant to professional ethics, research, and policy. Of particular relevance to psychiatry, neuromarketing may be seen as an extension of the search for quantification and certainty in previously indefinite aspects of human behavior.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.