ArticleTobacco control2010
'Acceptable rebellion': marketing hipster aesthetics to sell Camel cigarettes in the US.
Article in Tobacco control, 2010. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 33 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
33 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Feminine Appeals on Cigarette Packs Sold in 14 Countries.International journal of public health · 2021Pooled it
- Young Adult Responses to Peer Crowd-Based Targeting in E-cigarette Advertisements: An Experimental Study.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023Trial
- Momentary effects of exposure to prosmoking media on college students' future smoking risk.Health psychology : official journal of the Division of Health Psychology, American Psychological Association · 2012Trial
- Youth Appeal in Tobacco Advertising: Evolving Tactics Targeting Those Under the Legal Age of Sale.Substance use & misuse · 2026Article
- Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media.Tobacco control · 2025Article
- Investigating an e-cigarette brand's use of music festivals for social media campaigns and experiential marketing.Tobacco prevention & cessation · 2025Article
- Concerns Over Vuse e-Cigarette Digital Marketing and Implications for Public Health Regulation: Content Analysis.JMIR formative research · 2024Article
- Understanding Associations of Personal Values With Support for Tobacco and Alcohol Control Policies.American journal of preventive medicine · 2023Article
- A Content Analysis of Promotional Features in US Direct-Mail From Advertisements Across Tobacco Products From 2018 to 2020.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Article
- Purposeful play: exploring a bar-based, anti-tobacco intervention for young adults.Drugs (Abingdon, England) · 2022Article
- Fables of scarcity in IP.Frontiers in research metrics and analytics · 2022Article
- Using Peer Crowd Affiliation to Address Dual Use of Cigarettes and E-Cigarettes among San Francisco Bay Area Young Adults: A Cross Sectional Study.International journal of environmental research and public health · 2020Article
- Join the Commune: A Controlled Study of Social Branding Influencers to Decrease Smoking Among Young Adult Hipsters.American journal of health promotion : AJHP · 2020Article
- Associations Between Exposure and Receptivity to Branded Cigarette Advertising and Subsequent Brand Preference Among US Young Adults.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2020Article
- Differential Associations Between Anti-Tobacco Industry Attitudes and Intention to Quit Smoking Across Young Adult Peer Crowds.American journal of health promotion : AJHP · 2019Article
- Patterns of Alcohol, Tobacco, and Substance Use Among Young Adult Peer Crowds.American journal of preventive medicine · 2019Article
- I am a fake loop: The effects of advertising-based artificial selection.Biosemiotics · 2019Article
- From Apple to Werewolf: A content analysis of marketing for e-liquids on Instagram.Addictive behaviors · 2019Article
- How Menthol Is Key to the Tobacco Industry's Strategy of Recruiting and Retaining Young Smokers in Singapore.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2019Article
- The Response of Young Adult Smokers and Nonsmokers in the United Kingdom to Dissuasive Cigarettes: An Online Survey.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2019Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
Abstract
objectiveThe aim of the present work was to understand why and how RJ Reynolds and other tobacco companies have marketed tobacco products to young adult social trendsetting consumers (termed 'hipsters') to recruit trendsetters and average consumers to smoke.
methodsAnalysis of tobacco industry documents and industry marketing materials.
resultsSince 1995, RJ Reynolds developed its marketing campaigns to better suit the lifestyle, image identity and attitudes of hip trendsetters (so-called 'hipsters'), and Camel's brand identity actively shifted to more closely convey the hipster persona. Camel emphasised in-venue events such as promotional music tours to link the brand and smoking to activities and symbols appealing to hipsters and their emulating masses.
conclusionsTo reach this targeted and socially valuable trend-setting population, public health advocates must tap into hipster psychology and expose to the targeted community the tobacco company's efforts to infiltrate the hipster community to turn hipsters into tobacco-using role models.
Indexed as
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.