Trial reportAmerican journal of public health2010
Marketing public health through older adult volunteering: Experience Corps as a social marketing intervention.
Trial report in American journal of public health, 2010. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT00380562 (Experience Corps Trial), which is not on this map. Cited by 14 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Experience Corps Trial: Improving Health of Older Populations Through Generativity
Who cites it
14 citing papers in PubMed.
- The Baltimore Experience Corps Trial: Enhancing Generativity via Intergenerational Activity Engagement in Later Life.The journals of gerontology. Series B, Psychological sciences and social sciences · 2016Trial
- Effect of Community Volunteering on Physical Activity: A Randomized Controlled Trial.American journal of preventive medicine · 2016Trial
- Marketing health by geographic location: improving awareness of the New Mexico Double Up Food Bucks program.BMC nutrition · 2026Article
- Preferences for Public Health Messaging Related to Bladder Health in Adolescent and Adult Women.Journal of women's health (2002) · 2023Article
- Motivation to Participate in Intergenerational Programs: A Comparison across Different Program Types and Generations.International journal of environmental research and public health · 2022Article
- Speeding the growth of primary mental health prevention.Israel journal of health policy research · 2015Article
- Time after time: environmental influences on the aging brain.Environmental health perspectives · 2014Article
- The evolution of an academic-community partnership in the design, implementation, and evaluation of experience corps® Baltimore city: a courtship model.The Gerontologist · 2014Article
- Using a social marketing framework to evaluate recruitment of a prospective study of genetic counseling and testing for the deaf community.BMC medical research methodology · 2013Article
- Developing an Older Adult Volunteer Program in a New York Chinese Community: An Evidence-Based Approach.Ageing international · 2013Article
- Depression Treatment Among Rural Older Adults: Preferences and Factors Influencing Future Service Use.Clinical gerontologist · 2013Article
- Lifestyle Activities in Sociodemographically at-risk Urban, Older Adults Prior to Participation in the Baltimore Experience Corps(®) Trial.Activities, adaptation & aging · 2012Article
- African American men's perspectives on promoting physical activity: "We're not that difficult to figure out!".Journal of health communication · 2012Article
- Volunteering, driving status, and mortality in U.S. retirees.Journal of the American Geriatrics Society · 2011Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
12 authors.
Funding
Abstract
objectivesWe present a social marketing conceptual framework for Experience Corps Baltimore City (EC) in which the desired health outcome is not the promoted product or behavior. We also demonstrate the feasibility of a social marketing-based recruitment campaign for the first year of the Baltimore Experience Corps Trial (BECT), a randomized, controlled trial of the health benefits of EC participation for older adults.
methodsWe recruited older adults from the Baltimore, MD, area. Participants randomized to the intervention were placed in public schools in volunteer roles designed to increase healthy behaviors. We examined the effectiveness of a recruitment message that appealed to generativity (i.e., to make a difference for the next generation), rather than potential health benefits.
resultsAmong the 155 participants recruited in the first year of the BECT, the average age was 69 years; 87% were women and 85% were African American. Participants reported primarily generative motives as their reason for interest in the BECT.
conclusionsPublic health interventions embedded in civic engagement have the potential to engage older adults who might not respond to a direct appeal to improve their health.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.