ArticleWomen & health
Creating the "desired mindset": Philip Morris's efforts to improve its corporate image among women.
Article in Women & health. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 21 papers, 2 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
21 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Content Analysis of the Corporate Social Responsibility Practices of 9 Major Cannabis Companies in Canada and the US.JAMA network open · 2022Pooled it
- How does the tobacco industry attempt to influence marketing regulations? A systematic review.PloS one · 2014Pooled it
- The impact of postpartum smoking on breastfeeding initiation and duration: racial and ethnic analysis using PRAMS data in a nationally representative sample.International breastfeeding journal · 2026Article
- New image, same tactics: global tobacco and vaping industry strategies to promote youth vaping.Health promotion international · 2024Article
- 'As Long as It Comes off as a Cigarette Ad, Not a Civil Rights Message': Gender, Inequality and the Commercial Determinants of Health.International journal of environmental research and public health · 2020Review
- Tobacco Industry Promotional Strategies Targeting American Indians/Alaska Natives and Exploiting Tribal Sovereignty.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2019Article
- "Where There's Smoke, There's Fire": A Content Analysis of Print and Web-Based News Media Reporting of the Philip Morris-Funded Foundation for a Smoke-Free World.JMIR public health and surveillance · 2019Article
- United Nations Global Compact: an 'Inroad' into the UN and reputation boost for the tobacco industry.Tobacco control · 2018Article
- US Media Coverage of Tobacco Industry Corporate Social Responsibility Initiatives.Journal of community health · 2018Article
- Controlling corporate influence in health policy making? An assessment of the implementation of article 5.3 of the World Health Organization framework convention on tobacco control.Globalization and health · 2017Article
- Development of the FDA Tobacco Credibility Scale (FDA-TCS).Tobacco regulatory science · 2017Article
- Article
- The Policy Dystopia Model: An Interpretive Analysis of Tobacco Industry Political Activity.PLoS medicine · 2016Article
- Shared vision, shared vulnerability: A content analysis of corporate social responsibility information on tobacco industry websites.Preventive medicine · 2016Article
- "What Is Our Story?" Philip Morris's Changing Corporate Narrative.American journal of public health · 2015Article
- Exposing and addressing tobacco industry conduct in low-income and middle-income countries.Lancet (London, England) · 2015Article
- Article
- "The Big WHY": Philip Morris's failed search for corporate social value.American journal of public health · 2012Article
- Planting trees without leaving home: tobacco company direct-to-consumer CSR efforts.Tobacco control · 2012Article
- Soda and tobacco industry corporate social responsibility campaigns: how do they compare?PLoS medicine · 2012Review
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors.
Funding
Abstract
Through analysis of tobacco company documents, we explored how and why Philip Morris sought to enhance its corporate image among American women. Philip Morris regarded women as an influential political group. To improve its image among women, while keeping tobacco off their organizational agendas, the company sponsored women's groups and programs. It also sought to appeal to women it defined as "active moms" by advertising its commitment to domestic violence victims. It was more successful in securing women's organizations as allies than active moms. Increasing tobacco's visibility as a global women's health issue may require addressing industry influence.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.