ArticleThe Journal of adolescent health : official publication of the Society for Adolescent Medicine2009
Tobacco industry lifestyle magazines targeted to young adults.
Article in The Journal of adolescent health : official publication of the Society for Adolescent Medicine, 2009. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers.
What it found
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The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
12 citing papers in PubMed, 26 citations in OpenAlex.
- Effects of E-cigarette Advertising Message Form and Cues on Cessation Intention: An Exploratory Study.Journal of health communication · 2019Trial
- Parsing Instagram Posts for Smoking Imagery Amongst Users: A Content Analysis.Indian journal of community medicine : official publication of Indian Association of Preventive & Social Medicine · 2026Article
- Utilisation of waterpipe tobacco imagery in cigarette advertising: a case study of American tobacco company and RJ Reynolds tobacco company.Tobacco control · 2025Article
- 30+ years of media analysis of relevance to chronic disease: a scoping review.BMC public health · 2020Article
- Tobacco Advertisement Liking, Vulnerability Factors, and Tobacco Use Among Young Adults.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2019Article
- Developing mobile phone text messages for tobacco risk communication among college students: a mixed methods study.BMC public health · 2017Article
- Social Disparities in Exposure to Point-of-Sale Cigarette Marketing.International journal of environmental research and public health · 2016Article
- "Gone are the days of mass-media marketing plans and short term customer relationships": tobacco industry direct mail and database marketing strategies.Tobacco control · 2016Article
- Booze and butts: A content analysis of the presence of alcohol in tobacco industry's lifestyle magazines.Addictive behaviors reports · 2016Article
- Are tobacco control policies effective in reducing young adult smoking?The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2014Article
- Enticing the New Lad: Masculinity as a Product of Consumption in Tobacco Industry-Developed Lifestyle Magazines.Men and masculinities · 2011Article
- Smoking estimates from around the world: data from the first 17 participating countries in the World Mental Health Survey Consortium.Tobacco control · 2010Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors at 3 institutions in 1 country.
Funding
Abstract
purposeThis is the first study describing the tobacco industry's objectives developing and publishing lifestyle magazines, linking them to tobacco marketing strategies, and how these magazines may encourage smoking.
methodsAnalysis of previously secret tobacco industry documents and content analysis of 31 lifestyle magazines to understand the motives behind producing these magazines and the role they played in tobacco marketing strategies.
resultsPhilip Morris (PM) debuted Unlimited in 1996 to nearly 2 million readers and RJ Reynolds (RJR) debuted CML in 1999, targeting young adults with their interests. Both magazines were developed as the tobacco companies faced increased advertising restrictions. Unlimited contained few images of smoking, but frequently featured elements of the Marlboro brand identity in both advertising and article content. CML featured more smoking imagery and fewer Camel brand identity elements.
conclusionsLifestyle promotions that lack images of smoking may still promote tobacco use through brand imagery. The tobacco industry still uses the "under-the-radar" strategies used in development of lifestyle magazines in branded Websites. Prohibiting lifestyle advertising including print and electronic media that associate tobacco with recreation, action, pleasures, and risky behaviors or that reinforces tobacco brand identity may be an effective strategy to curb young adult smoking.
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.