ArticleHealth education research2009
Turning negative into positive: public health mass media campaigns and negative advertising.
Article in Health education research, 2009. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 13 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
13 citing papers in PubMed, 40 citations in OpenAlex.
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- Reach, accessibility and acceptance of different communication channels for health promotion: a community-based analysis in Odisha, India.Journal of preventive medicine and hygiene · 2021Article
- Alcohol, Binge Drinking, and Cancer Risk: Accelerating Public Health Messaging Through Countermarketing.American journal of public health · 2021Article
- What Low-income Smokers Have Learned from Public Health Pedagogy: A Narrative Inquiry.American journal of health behavior · 2019Article
- How to improve antibiotic awareness campaigns: findings of a WHO global survey.BMJ global health · 2019Article
- Psychosocial Factors Associated With Risk Perceptions for Chronic Diseases in Younger and Middle-Aged Women.Women & health · 2015Article
- Parent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysis.BMC public health · 2014Article
- "Drinking won't get you thinking": a content analysis of adolescent-created print alcohol counter-advertisements.Health communication · 2013Article
- Quid pro quo: tobacco companies and the black press.American journal of public health · 2012Article
- Tobacco industry denormalisation as a tobacco control intervention: a review.Tobacco control · 2012Review
- The "We Card" program: tobacco industry "youth smoking prevention" as industry self-preservation.American journal of public health · 2010Article
- What defines an effective anti-tobacco TV advertisement? A pilot study among Greek adolescents.International journal of environmental research and public health · 2010Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors at 1 institution in 1 country.
Funding
Abstract
Literature suggests that 'negative advertising' is an effective way to encourage behavioral changes, but it has enjoyed limited use in public health media campaigns. However, as public health increasingly focuses on non-communicable disease prevention, negative advertising could be more widely applied. This analysis considers an illustrative case from tobacco control. Relying on internal tobacco industry documents, surveys and experimental data and drawing from political advocacy literature, we describe tobacco industry and public health research on the American Legacy Foundation's "truth" campaign, an example of effective negative advertising in the service of public health. The tobacco industry determined that the most effective advertisements run by Legacy's "truth" campaign were negative advertisements. Although the tobacco industry's own research suggested that these negative ads identified and effectively reframed the cigarette as a harmful consumer product rather than focusing solely on tobacco companies, Philip Morris accused Legacy of 'vilifying' it. Public health researchers have demonstrated the effectiveness of the "truth" campaign in reducing smoking initiation. Research on political advocacy demonstrating the value of negative advertising has rarely been used in the development of public health media campaigns, but negative advertising can effectively communicate certain public health messages and serve to counter corporate disease promotion.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.