ArticleTobacco control2008
"Working to shape what society's expectations of us should be": Philip Morris' societal alignment strategy.
Article in Tobacco control, 2008. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 28 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
28 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Global health governance and the commercial sector: a documentary analysis of tobacco company strategies to influence the WHO framework convention on tobacco control.PLoS medicine · 2012Pooled it
- Intimidation against advocates and researchers in the tobacco, alcohol and ultra-processed food spaces: a review.Health promotion international · 2024Review
- Tobacco control policies in the 21st century: achievements and open challenges.Molecular oncology · 2021Review
- 'Pro-tobacco propaganda': a case study of tobacco industry-sponsored elementary schools in China.Tobacco control · 2020Article
- Revolution or redux? Assessing IQOS through a precursor product.Tobacco control · 2018Article
- Heated tobacco products: another tobacco industry global strategy to slow progress in tobacco control.Tobacco control · 2018Article
- The Tobacco Industry and Children's Rights.Pediatrics · 2018Article
- "An example for corporate social responsibility": British American Tobacco's response to criticism of its Myanmar subsidiary, 1999-2003.Asia & the Pacific policy studies · 2018Article
- Public versus internal conceptions of addiction: An analysis of internal Philip Morris documents.PLoS medicine · 2018Article
- Article
- Controlling corporate influence in health policy making? An assessment of the implementation of article 5.3 of the World Health Organization framework convention on tobacco control.Globalization and health · 2017Article
- Article
- Shared vision, shared vulnerability: A content analysis of corporate social responsibility information on tobacco industry websites.Preventive medicine · 2016Article
- Tobacco is "our industry and we must support it": Exploring the potential implications of Zimbabwe's accession to the Framework Convention on Tobacco Control.Globalization and health · 2016Article
- "What Is Our Story?" Philip Morris's Changing Corporate Narrative.American journal of public health · 2015Article
- The illusion of righteousness: corporate social responsibility practices of the alcohol industry.BMC public health · 2013Article
- Article
- The Limits of Corporate Social Responsibility: Techniques of Neutralization, Stakeholder Management and Political CSR.Journal of business ethics : JBE · 2013Article
- "The Big WHY": Philip Morris's failed search for corporate social value.American journal of public health · 2012Article
- Through tobacco industry eyes: civil society and the FCTC process from Philip Morris and British American Tobacco's perspectives.Tobacco control · 2012Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors.
Funding
Abstract
backgroundA key element of Philip Morris's (PM's) corporate social responsibility initiatives is "societal alignment", defined as "strategies and programs to meet society's expectations of a responsible tobacco company". This study explored the genesis and implementation of Philip Morris' (PM) societal alignment efforts.
methodsThe study retrieved and analysed approximately 375 previously undisclosed PM documents now available electronically. Using an iterative process, the study categorised themes and prepared a case analysis.
resultsBeginning in 1999, PM sought to become "societally aligned" by identifying expectations of a responsible tobacco company through public opinion research and developing and publicising programs to meet those expectations. Societal alignment was undertaken within the US and globally to ensure an environment favourable to PM's business objectives. Despite PM's claims to be "changing", however, societal alignment in practice was highly selective. PM responded to public "expectations" largely by retooling existing positions and programs, while entirely ignoring other expectations that might have interfered with its business goals. It also appears that convincing employees of the value and authenticity of societal alignment was difficult.
conclusionsAs implementation of the Framework Convention on Tobacco Control proceeds, tobacco control advocates should closely monitor development of such "alignment" initiatives and expose the motivations and contradictions they reveal.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.