ArticleTrials2007
Marketing and clinical trials: a case study.
Article in Trials, 2007. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 26 papers, 2 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
26 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Strategies to improve retention in randomised trials.The Cochrane database of systematic reviews · 2013Pooled it
- Lessons to be learned from 25 years of research investigating psychosocial interventions for cancer patients.Cancer journal (Sudbury, Mass.)Pooled it
- Best-practice prevention alone or with conventional or biological caries management for 3- to 7-year-olds: the FiCTION three-arm RCT.Health technology assessment (Winchester, England) · 2020Trial
- Interventions to increase enrollment in a large multicenter phase 3 trial of carotid stenting vs. endarterectomy.International journal of stroke : official journal of the International Stroke Society · 2012Trial
- Trial
- Using marketing strategies to improve recruitment and retention in clinical trials: a scoping review.Trials · 2026Article
- "The more I know, the more you know" Using culturally responsive marketing strategies to develop tools that increase awareness about clinical trials among Black communities.BMC public health · 2025Article
- Social marketing and the challenges of participant recruitment.Translational behavioral medicine · 2024Review
- Implications and Lessons Learned While Using Social Media Advertisements to Promote Longitudinal Social Network Study Participation in Latino Men Who Have Sex with Men (LMSM): A Brief Report.Journal of urban health : bulletin of the New York Academy of Medicine · 2024Article
- Value and engagement: what can clinical trials learn from techniques used in not-for-profit marketing?Trials · 2022Article
- Recruitment in Health Services Research-A Study on Facilitators and Barriers for the Recruitment of Community-Based Healthcare Providers.International journal of environmental research and public health · 2021Article
- Learning from OCTET - exploring the acceptability of clinical trials management methods.Trials · 2018Article
- Validation of Instruments for Assessing Drug Safety Management During the Conduction of Clinical Trials.International journal of health policy and management · 2018Article
- Article
- Recruiting primary care practices for practice-based research: a case study of a group-randomized study (TRANSLATE CKD) recruitment process.Family practice · 2018Article
- Article
- The Jackson Heart KIDS Pilot Study: Theory-Informed Recruitment in an African American Population.Journal of racial and ethnic health disparities · 2017Article
- Project Management of Randomized Clinical Trials: A Narrative Review.Iranian Red Crescent medical journal · 2015Review
- A pilot cluster randomised controlled trial to investigate the addition of direct access to physiotherapy to usual GP-led primary care for adults with musculoskeletal pain: the STEMS pilot trial protocol (ISRCTN23378642).Pilot and feasibility studies · 2015Article
- A guide to research partnerships for pragmatic clinical trials.BMJ (Clinical research ed.) · 2014Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
11 authors.
Funding
Abstract
backgroundPublicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well, adopting effective marketing strategies.
methodsUsing methods of analysis drawn from management studies, this paper presents a structured assessment framework or reference model, derived from a case analysis of the MRC's CRASH trial, of 12 factors that may affect the success of the marketing and sales activities associated with clinical trials.
resultsThe case study demonstrates that trials need various categories of people to buy in - hence, to be successful, trialists must embrace marketing strategies to some extent.
conclusionThe performance of future clinical trials could be enhanced if trialists routinely considered these factors.
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.