Evidence map›Paper›PMID 16908919›Full record

ReviewAnnals of internal medicine2006

Narrative review: the promotion of gabapentin: an analysis of internal industry documents.

Michael A Steinman, Lisa A Bero, Mary-Margaret Chren, C Seth Landefeld

Abstract readReview
PubMed Publisher
In one paragraph

Review in Annals of internal medicine, 2006. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 88 papers, 3 of them syntheses that pooled it.

0numbers the graph read from it
0cells of the map it votes in
88citing papers in PubMed, 3 pooled it
33.0field-weighted citation impact, top 1% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

88 citing papers in PubMed, 3 syntheses or guidelines pooled it, 329 citations in OpenAlex.

  1. Pooled it
  2. Industry sponsorship and research outcome.The Cochrane database of systematic reviews · 2017
    Pooled it
  3. Pooled it
  4. Article
  5. Article
  6. Article
  7. Article
  8. Article
  9. Article
  10. Article
  11. Article
  12. Review
  13. Gabapentin-Friend or foe?Pain practice : the official journal of World Institute of Pain · 2023
    Review
  14. Article
  15. Evaluations of Continuing Health Provider Education Focused on Opioid Prescribing: A Scoping Review.Academic medicine : journal of the Association of American Medical Colleges · 2022
    Article
  16. Article
  17. Article
  18. Article
  19. Article
  20. Conflicts of interest and Scientific Societies.Neurological sciences : official journal of the Italian Neurological Society and of the Italian Society of Clinical Neurophysiology · 2020
    Review

28 more citing papers are in PubMed but not listed here.

4 · The record

Corrections and comments

5 · Who and what money

Authors and funding

4 authors at 1 institution in 1 country.

Michael A SteinmanSan Francisco Veterans Affairs Medical Center and University of California, San Francisco, San Francisco, California 94143, USA. mike.steinman@ucsf.edu
Lisa A Bero
Mary-Margaret Chren
C Seth Landefeld
San Francisco VA Medical Center · US

Funding

COMPREHENSIVE OUTCOME OF NONMELANOMA SKIN CANCERK02AR002203 · NIAMS · UNIVERSITY OF CALIFORNIA SAN FRANCISCO · PI CHREN, MARY-MARGARET · 2001 to 2005
$436k
NIAMS NIH HHS AR02203NIA NIH HHS AG00912
6 · The paper itself

Abstract

backgroundInternal documents from the pharmaceutical industry provide a unique window for understanding the structure and methods of pharmaceutical promotion. Such documents have become available through litigation concerning the promotion of gabapentin (Neurontin, Pfizer, Inc., New York, New York) for off-label uses. PURPOSE: To describe how gabapentin was promoted, focusing on the use of medical education, research, and publication. DATA SOURCES: Court documents available to the public from United States ex. rel David Franklin vs. Pfizer, Inc., and Parke-Davis, Division of Warner-Lambert Company, mostly from 1994-1998. DATA EXTRACTION: All documents were reviewed by 1 author, with selected review by coauthors. Marketing strategies and tactics were identified by using an iterative process of review, discussion, and re-review of selected documents. DATA SYNTHESIS: The promotion of gabapentin was a comprehensive and multifaceted process. Advisory boards, consultants meetings, and accredited continuing medical education events organized by third-party vendors were used to deliver promotional messages. These tactics were augmented by the recruitment of local champions and engagement of thought leaders, who could be used to communicate favorable messages about gabapentin to their physician colleagues. Research and scholarship were also used for marketing by encouraging "key customers" to participate in research, using a large study to advance promotional themes and build market share, paying medical communication companies to develop and publish articles about gabapentin for the medical literature, and planning to suppress unfavorable study results. LIMITATIONS: Most available documents were submitted by the plaintiff and may not represent a complete picture of marketing practices.

conclusionActivities traditionally considered independent of promotional intent, including continuing medical education and research, were extensively used to promote gabapentin. New strategies are needed to ensure a clear separation between scientific and commercial activity.

Indexed as

AminesAnticonvulsantsCyclohexanecarboxylic AcidsDrug Industrygamma-Aminobutyric AcidMarketingAdvisory CommitteesEducation, Medical, ContinuingGabapentinPublishingResearchAminesAnticonvulsantsCyclohexanecarboxylic AcidsGabapentingamma-Aminobutyric Acid

Identifiers

PMID16908919
OpenAlexW2162739163

What OpenQuestion holds

Textmetadata
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.