ArticleMaternal and child health journal2006
Social marketing: planning before conceiving preconception care.
Article in Maternal and child health journal, 2006. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
9 citing papers in PubMed, 29 citations in OpenAlex.
- Article
- Developing social marketed individual preconception care consultations: Which consumer preferences should it meet?Health expectations : an international journal of public participation in health care and health policy · 2017Article
- Understanding the modifiable health systems barriers to hypertension management in Malaysia: a multi-method health systems appraisal approach.BMC health services research · 2015Article
- Developing a Dissemination Model to Improve Intervention Reach among West Virginia Youth Smokers.Frontiers in public health · 2014Article
- Article
- Preconception health: awareness, planning, and communication among a sample of US men and women.Maternal and child health journal · 2012Article
- Core state preconception health indicators: a voluntary, multi-state selection process.Maternal and child health journal · 2011Article
- The business case for preconception care: methods and issues.Maternal and child health journal · 2006Article
- A content analysis of preconception health education materials: characteristics, strategies, and clinical-behavioral components.American journal of health promotion : AJHPArticle
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors at 2 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Social marketing approaches can help to shape the formation of and to create demand for preconception care services. This article describes four components of social marketing, often referred to as the 4 P's, that should be carefully researched and set in place before a national effort to launch and sustain preconception care services is pursued. First, the product or package of services must be defined and adapted using the latest in scientific and health care standards and must be based on consumer needs and desires. Second, the pricing of the services in financial or opportunity costs must be acceptable to the consumer, insurers, and health care service providers. Third, the promotion of benefits must be carefully crafted to reach and appeal to both consumers and providers. Fourth, the placement and availability of services in the marketplace must be researched and planned. With the application of market research practices that incorporate health behavior theories in their exploration of each component, consumer demand for preconception care can be generated, and providers can take preconception care to the market with confidence.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.