ReviewBMJ (Clinical research ed.)2006
How social marketing works in health care.
Review in BMJ (Clinical research ed.), 2006. The graph could read no effect estimate from its abstract, so it casts no vote on the map. An erratum has been issued. Cited by 56 papers, 4 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
56 citing papers in PubMed, 4 syntheses or guidelines pooled it.
- Effectiveness of Prevention Interventions Using Social Marketing Methods on Behavioural Change in the General Population: A Systematic Review of the Literature.International journal of environmental research and public health · 2023Pooled it
- Pooled it
- Mass media and communication interventions to increase HIV testing among gay and other men who have sex with men: Social marketing and visual design component analysis.Health (London, England : 1997) · 2022Pooled it
- Does socioeconomic position affect knowledge of the risk factors and warning signs of stroke in the WHO European region? A systematic literature review.BMC public health · 2020Pooled it
- Application of social marketing to recruitment for a digital weight management intervention for young adults.Translational behavioral medicine · 2021Trial
- Does a Free-Trial Approach Increase Purchase and Use of a Household Water Treatment and Safe Storage Product in Rural Haiti?The American journal of tropical medicine and hygiene · 2020Trial
- A Web-based computer-tailored game to reduce binge drinking among 16 to 18 year old Dutch adolescents: development and study protocol.BMC public health · 2014Trial
- Effects of an intervention aimed at reducing the intake of sugar-sweetened beverages in primary school children: a controlled trial.The international journal of behavioral nutrition and physical activity · 2014Trial
- Cluster-randomised trial to evaluate the 'Change for Life' mass media/ social marketing campaign in the UK.BMC public health · 2012Trial
- The Impacts of Social Marketing Campaigns on Breast Cancer Awareness and Screening: Scoping Review.JMIR cancer · 2026Article
- Risks of concealing environmental degradation.Conservation biology : the journal of the Society for Conservation Biology · 2026Article
- Exploring Attitudes and Obstacles Around Digital Public Health Tools: Insights From a Statewide Cross-Sectional Survey on Washington's Vaccine Verification System.Journal of medical Internet research · 2025Article
- Sexual and Gender Minority Adolescents' Preferences for HIV Pre-Exposure Prophylaxis Social Marketing Campaigns: Qualitative Preimplementation Study.JMIR formative research · 2025Article
- Article
- Awareness and Knowledge of the Physical Activity Guidelines for Americans, 2nd Edition.Journal of physical activity & health · 2023Article
- Effect of a community based social marketing strategy on the uptake of clean delivery kits in peri-urban communities of Karachi, Pakistan.BMC pregnancy and childbirth · 2022Article
- Awareness of Prostate Cancer among the Sportsmen in the Republic of Serbia.Journal of environmental and public health · 2022Article
- Effects of Advertising: A Qualitative Analysis of Young Adults' Engagement with Social Media About Food.Nutrients · 2021Article
- "It's Not Too Aggressive": Key Features of Social Branding Anti-Tobacco Interventions for High-Risk Young Adults.Health promotion practice · 2021Article
- Process Evaluation of the 'No Money No Time' Healthy Eating Website Promoted Using Social Marketing Principles. A Case Study.International journal of environmental research and public health · 2021Article
Corrections and comments
- Erratum issued
Authors and funding
1 author.
Funding
No grant is acknowledged in the PubMed record.
Abstract
PubMed holds no abstract for this paper.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.