Trial reportAmerican journal of public health2006
Antismoking advertisements for youths: an independent evaluation of health, counter-industry, and industry approaches.
Trial report in American journal of public health, 2006. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 28 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
28 citing papers in PubMed.
- Viewing alcohol warning advertising reduces urges to drink in young adults: an online experiment.BMC public health · 2016Trial
- Testing messages to reduce smokers' openness to using novel smokeless tobacco products.Tobacco control · 2014Trial
- The inclusion of disability and aging in COVID-19 hygiene behavior change interventions across low-and middle-income countries: A review using the COVID-19 Inclusive WASH Checklist.Frontiers in public health · 2022Review
- How marijuana use status affects responses to anti-marijuana messages.Cannabis (Albuquerque, N.M.) · 2021Article
- Behavioral impact of national health campaigns on healthy lifestyle practices among young adults in Singapore: a cross-sectional study.BMC public health · 2021Article
- Using Narrative Evidence to Convey Health Information on Social Media: The Case of COVID-19.Journal of medical Internet research · 2021Article
- Smokers' perceptions of different classes of cigarette brand descriptors.Tobacco prevention & cessation · 2021Article
- How to Make Health and Risk Communication on Social Media More "Social" During COVID-19.Risk management and healthcare policy · 2021Article
- Adolescent Attention to Disgust Visuals in Cigarette Graphic Warning Labels.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2019Article
- Perceived Message Effectiveness Measures in Tobacco Education Campaigns: A Systematic Review.Communication methods and measures · 2018Article
- How Does Health-Related Advertising with a Regulatory Focus and Goal Framing Affect Attitudes toward Ads and Healthy Behavior Intentions?International journal of environmental research and public health · 2017Article
- Impact of Game-Inspired Infographics on User Engagement and Information Processing in an eHealth Program.Journal of medical Internet research · 2016Article
- Variations in state use of antitobacco message themes predict youth smoking prevalence in the USA, 1999-2005.Tobacco control · 2016Article
- Promote health or prevent disease? The effects of health-related advertising on eating behavior intention.International journal of environmental research and public health · 2015Article
- Evaluation of anti-smoking television advertising on tobacco control among urban community population in Chongqing, China.Tobacco induced diseases · 2015Article
- 'It's about the smoke, not the smoker': messages that motivate rural communities to support smoke-free policies.Health education research · 2014Article
- A qualitative exploration of young adult smokers' responses to novel tobacco warnings.BMC public health · 2013Article
- Investigation of Aggravating Psychosocial Factors on Health and Predictability of Smoking and Alcohol Use in Post Adolescent Students.Health psychology research · 2013Article
- Targeting anti-smoking messages: does audience race matter?Addictive behaviors · 2012Article
- Tobacco industry denormalisation as a tobacco control intervention: a review.Tobacco control · 2012Review
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectivesWe used a validated copy test method to examine the effectiveness of 8 types of antismoking advertisements representing health, counterindustry, and industry approaches. We tested the hypothesis that health ads about tobacco victims can lower most adolescents' intent to smoke if the ads elicit disgust and anti-industry feelings rather than fear. We hypothesized null effects for adolescents with conduct disorder because of their abnormally low empathy.
methodsNinth-grade students from 8 California public schools (n=1725) were randomly assigned to view 1 of 9 videotapes containing a TV show with ads that included either a set of antismoking ads or a set of control ads. Participants completed baseline measures assessing personality traits and postexposure measures assessing smoking intent, feelings, beliefs, and ad evaluations.
resultsAds focusing on young victims suffering from serious tobacco-related diseases elicited disgust, enhanced anti-industry motivation, and reduced intent to smoke among all but conduct-disordered adolescents. Counterindustry and industry ads did not significantly lower smoking intention.
conclusionsSponsors of tobacco use prevention ad campaigns should consider using ads showing tobacco-related disease and suffering, not just counterindustry ads. Ads should be copy tested before airing.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.