ArticleBMC public health2005
Health disparities and advertising content of women's magazines: a cross-sectional study.
Article in BMC public health, 2005. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 19 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
19 citing papers in PubMed, 1 synthesis or guideline pooled it.
- The context for choice: health implications of targeted food and beverage marketing to African Americans.American journal of public health · 2008Pooled it
- Musculoskeletal Magazine Advertising Focuses on White Individuals and Overlooks Minority Consumers.Journal of market access & health policy · 2025Article
- Article
- "Our Community Comes First": Investigating Recruitment Ads That Represent and Appeal to Black Women for Online, HIV-Related Research Studies.Journal of racial and ethnic health disparities · 2024Article
- Institutional barriers to clinical trial exploration experienced by the Latinx community.Journal of cancer education : the official journal of the American Association for Cancer Education · 2023Article
- Infant Safe Sleep Practices as Portrayed on Instagram: Observational Study.JMIR pediatrics and parenting · 2021Article
- Maximizing Response Rates to Ads for Free At-Home HIV Testing on a Men-for-Men Geosocial Sexual Networking App: Lessons Learned and Implications for Researchers and Providers.Health education & behavior : the official publication of the Society for Public Health Education · 2020Article
- Article
- Characteristics of medication advertisements found in US women's fashion magazines.Health promotion perspectives · 2017Article
- A Study of the Frequency and Social Determinants of Exposure to Cancer-Related Direct-to-Consumer Advertising Among Breast, Prostate, and Colorectal Cancer Patients.Health communication · 2015Article
- Temporality in British young women's magazines: food, cooking and weight loss.Public health nutrition · 2014Article
- Skin cancer prevention coverage in popular US women's health and fitness magazines: an analysis of advertisements and articles.Global journal of health science · 2014Article
- Analysis of participatory photojournalism in a widely disseminated skin cancer prevention program.Health promotion practice · 2011Article
- An ethic of resistance: choosing life in health messages for African American women.Journal of religion and health · 2011Article
- Race, ethnicity, language, social class, and health communication inequalities: a nationally-representative cross-sectional study.PloS one · 2011Article
- Health journalism internships: a social marketing strategy to address health disparities.Journal of cancer education : the official journal of the American Association for Cancer Education · 2010Article
- Preferences among immigrant Hispanic women for written educational materials regarding upper respiratory infections.Journal of community health · 2009Article
- A cross-sectional prevalence study of ethnically targeted and general audience outdoor obesity-related advertising.The Milbank quarterly · 2009Article
- Beauty Or Health? A Personal View.Malaysian family physician : the official journal of the Academy of Family Physicians of Malaysia · 2006Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
10 authors.
Funding
Abstract
backgroundDisparities in health status among ethnic groups favor the Caucasian population in the United States on almost all major indicators. Disparities in exposure to health-related mass media messages may be among the environmental factors contributing to the racial and ethnic imbalance in health outcomes. This study evaluated whether variations exist in health-related advertisements and health promotion cues among lay magazines catering to Hispanic, African American and Caucasian women.
methodsRelative and absolute assessments of all health-related advertising in 12 women's magazines over a three-month period were compared. The four highest circulating, general interest magazines oriented to Black women and to Hispanic women were compared to the four highest-circulating magazines aimed at a mainstream, predominantly White readership. Data were collected and analyzed in 2002 and 2003.
resultsCompared to readers of mainstream magazines, readers of African American and Hispanic magazines were exposed to proportionally fewer health-promoting advertisements and more health-diminishing advertisements. Photographs of African American role models were more often used to advertise products with negative health impact than positive health impact, while the reverse was true of Caucasian role models in the mainstream magazines.
conclusionTo the extent that individual levels of health education and awareness can be influenced by advertising, variations in the quantity and content of health-related information among magazines read by different ethnic groups may contribute to racial disparities in health behaviors and health status.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.