Evidence map›Paper›PMID 1571645›Full record

Trial reportBMJ (Clinical research ed.)1992

Randomised trial of three approaches for marketing smoking cessation programmes to Australian general practitioners.

J Cockburn, D Ruth, C Silagy, M Dobbin, Y Reid, M Scollo, L Naccarella

Open access · bronzeAbstract readClinical TrialRandomized Controlled Trial
In one paragraph

Trial report in BMJ (Clinical research ed.), 1992. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 21 papers, 5 of them syntheses that pooled it.

0numbers the graph read from it
0cells of the map it votes in
21citing papers in PubMed, 5 pooled it
2.9field-weighted citation impact, top 8% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

21 citing papers in PubMed, 5 syntheses or guidelines pooled it, 86 citations in OpenAlex.

  1. Strategies to improve smoking cessation rates in primary care.The Cochrane database of systematic reviews · 2021
    Pooled it
  2. Training health professionals in smoking cessation.The Cochrane database of systematic reviews · 2012
    Pooled it
  3. Pooled it
  4. Pooled it
  5. Pooled it
  6. Trial
  7. Trial
  8. Trial
  9. A randomized trial of three marketing strategies to disseminate a screening and brief alcohol intervention programme to general practitioners.The British journal of general practice : the journal of the Royal College of General Practitioners · 1999
    Trial
  10. Trial
  11. Article
  12. Article
  13. Article
  14. Article
  15. Article
  16. Review
  17. Implementing guidelines and innovations in general practice: which interventions are effective?The British journal of general practice : the journal of the Royal College of General Practitioners · 1998
    Review
  18. Article
  19. Implementing guidelines in general practice care.Quality in health care : QHC · 1992
    Review
  20. Facilitating prevention in primary care.BMJ (Clinical research ed.) · 1992
    Article
4 · The record

Corrections and comments

5 · Who and what money

Authors and funding

7 authors at 1 institution in 1 country.

J CockburnCentre for Behavioural Research in Cancer, Carlton, Victoria, Australia.
D Ruth
C Silagy
M Dobbin
Y Reid
M Scollo
L Naccarella
Centre for Cancer Biology · AU

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

objectiveTo compare three approaches for marketing a quit smoking intervention kit to general practitioners.

designRandomised trial of (a) personal delivery and presentation by an educational facilitator with a follow up visit six weeks later; (b) delivery to the receptionist by a friendly volunteer courier with a follow up phone call six weeks later, or (c) postal delivery with a follow up letter six weeks later.

settingMelbourne, Australia. SUBJECTS: 264 randomly selected general practitioners. DATA COLLECTION: A research assistant visited each doctor four months after delivery and measured use of components of the kit. A questionnaire measuring perceptions of aspects of the kit and its delivery was completed by doctors. Costs of each approach were calculated.

resultsDoctors receiving the educational facilitator approach were significantly more likely than those receiving the other two approaches to have seen the kit, to rate the method of delivery as engendering motivation to try the kit, to have used one of the "intensive intervention" components from the kit, to report that they found the kit less complicated, and to report greater knowledge of how to use the kit. There were no significant differences in use of "minimal intervention" components of the kit, ratings of overall acceptability of delivery, perceptions of cultural and structural barriers to using the kit, and ratings of the overall acceptability of the kit. The cost of the educational facilitator approach ($A142/doctor) was 24 times that of the mailed approach. The volunteer courier approach ($A14) was twice the cost of the mailed approach.

conclusionEducational facilitators and volunteer couriers do not seem to be cost effective strategies for distributing smoking interventions.

Indexed as

AdultAttitude of Health PersonnelCost-Benefit AnalysisFamily PracticeFemaleHumansMaleMarketing of Health ServicesMiddle AgedMotivationNational Health ProgramsPhysicians, FamilySmoking CessationVictoria

Identifiers

PMID1571645
PMCPMC1881508
OpenAlexW2064386830

What OpenQuestion holds

Textmetadata
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.