ReviewTobacco control2003
Thinking the "unthinkable": why Philip Morris considered quitting.
Review in Tobacco control, 2003. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 16 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
16 citing papers in PubMed.
- "What Is Our Story?" Philip Morris's Changing Corporate Narrative.American journal of public health · 2015Article
- "The Big WHY": Philip Morris's failed search for corporate social value.American journal of public health · 2012Article
- Tobacco industry denormalisation as a tobacco control intervention: a review.Tobacco control · 2012Review
- "Our reach is wide by any corporate standard": how the tobacco industry helped defeat the Clinton health plan and why it matters now.American journal of public health · 2010Article
- Trafficking in tobacco farm culture: Tobacco companies use of video imagery to undermine health policy.Visual anthropology review : journal of the Society for Visual Anthropology · 2009Article
- Corporate philanthropy, lobbying, and public health policy.American journal of public health · 2008Review
- Working to make an image: an analysis of three Philip Morris corporate image media campaigns.Tobacco control · 2007Article
- The invisible hand: how British American Tobacco precluded competition in Uzbekistan.Tobacco control · 2007Article
- Perceptions of industry responsibility and tobacco control policy by US tobacco company executives in trial testimony.Tobacco control · 2006Article
- Effect of televised, tobacco company-funded smoking prevention advertising on youth smoking-related beliefs, intentions, and behavior.American journal of public health · 2006Article
- Fiscal versus social responsibility: how Philip Morris shaped the public funds divestment debate.Tobacco control · 2006Article
- Philip Morris's Project Sunrise: weakening tobacco control by working with it.Tobacco control · 2006Review
- Understanding Philip Morris's pursuit of US government regulation of tobacco.Tobacco control · 2005Article
- Corporate social responsibility and the tobacco industry: hope or hype?Tobacco control · 2004Article
- "Creative Solutions": selling cigarettes in a smoke-free world.Tobacco control · 2004Article
- Creating the "desired mindset": Philip Morris's efforts to improve its corporate image among women.Women & healthArticle
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors.
Funding
Abstract
objectiveTo investigate the genesis and development of tobacco company Philip Morris's recent image enhancement strategies and analyse their significance. DATA SOURCES: Internal Philip Morris documents, made available by the terms of the Master Settlement Agreement between the tobacco companies and the attorneys general of 46 states, and secondary newspaper sources. STUDY SELECTION: Searches of the Philip Morris documents website (www.pmdocs.com) beginning with terms such as "image management" and "identity" and expanding as relevant new terms (consultant names, project names, and dates), were identified, using a "snowball" sampling strategy. FINDINGS AND
conclusionsIn the early 1990s, Philip Morris, faced with increasing pressures generated both externally, from the non-smokers' rights and public health communities, and internally, from the conflicts among its varied operating companies, seriously considered leaving the tobacco business. Discussions of this option, which occurred at the highest levels of management, focused on the changing social climate regarding tobacco and smoking that the tobacco control movement had effected. However, this option was rejected in favour of the image enhancement strategy that culminated with the recent "Altria" name change. This analysis suggests that advocacy efforts have the potential to significantly denormalise tobacco as a corporate enterprise.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.